English
GermanPEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used for environmental scanning of strategic management.
PEST assesses a market, including competitors, from the standpoint of a particular proposition or a business. Factors identified in PEST analysis are often classified into opportunities and threats for SWOT analysis.
How to insert the component
The template can be used to start new projects or to extend existing projects. Please read chapter "The Templates" to learn more about how to start new projects.
In order to extend your project:
- Activate the Home Ribbon
- Click the Add Tool button on the Home ribbon
- Click the icon in the template catalog
In order to find the component within the template catalog, you have to choose a cycle name on the first line of the screen and a phase name at the left of the screen. The component is located in this cycle/phase combinations:
Worksheets
PEST Analysis
PEST / PESTEL Analysis
Factors like legislation, competition rules, political stability, taxes, trade barriers, security, subventions.PEST / PESTEL Analysis
Ecological and environmental aspects, e.g. weather, climate change, ...PEST / PESTEL Analysis
Cultural aspects, health, population growth rates, age distribution, lifestyle, ...PEST / PESTEL Analysis
R&D activities, automation, rate of technological change.PEST / PESTEL Analysis
Economic growth, exchange rates, inflation rate, interest rate, ...PEST / PESTEL Analysis
anti-discrimination law, consumer law, employment law, health and safety law
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