The Sales Pitch (CTQ) Worksheet
The worksheet shows strengths and weaknesses of the current product and the targeted new product in a chart.
All data is taken from the CTQ Benchmarking table. Weaknesses and strengths are computed in relation to a main competitor. The main competitor is always the first one in the benchmarking table. If you want to change the main competitor, change the order of competitors in the benchmarking table.
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CTQs
FR Quality Plan Part 2