PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used for environmental scanning of strategic management.

PEST assesses a market, including competitors, from the standpoint of a particular proposition or a business. Factors identified in PEST analysis are often classified into opportunities and threats for SWOT analysis.


How to insert the component

The template can be used to start new projects or to extend existing projects. Please read chapter "The Templates" to learn more about how to start new projects.

In order to extend your project:

  1. 1
    Activate the Home Ribbon Home Ribbon
  2. 2
    Click the Add Tool button on the Home ribbon
  3. 3
    Click the icon in the template catalog

In order to find the component within the template catalog, you have to choose a cycle name on the first line of the screen and a phase name at the left of the screen. The component is located in this cycle/phase combinations:

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    Worksheets

    PEST Analysis

    en
    1. 1
      Political Factors
      Factors like legislation, competition rules, political stability, taxes, trade barriers, security, subventions.
    2. 2
      Environmental Factors
      Ecological and environmental aspects, e.g. weather, climate change, ...
    3. 3
      Social Factors
      Cultural aspects, health, population growth rates, age distribution, lifestyle, ...
    4. 4
      Technological Factors
      R&D activities, automation, rate of technological change.
    5. 5
      Economical Factors
      Economic growth, exchange rates, inflation rate, interest rate, ...
    6. 6
      Legal Factors
      anti-discrimination law, consumer law, employment law, health and safety law
    More Worksheets
    PEST - Mind Map
    PEST to SWOT
    PEST / PESTEL Analysis

    List view of the PEST / PESTEL factors.

    Need more information? Open questions? Please let us know.

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